Blake Lively is Reebok Ready

Gossip Girl lead Blake Lively helps Reebok

promote their Freestyle World Tour Collection at NYC architectural wonder “632 on Hudson” on Thursday.

The Freestyle World Tour Collection features a fully integrated footwear and apparel line inspired by the Reebok Freestyle shoe (pictured below).

“The Freestyle is truly iconic because it represents Reebok’s history as the brand that started the women’s high-top fashion trend,” said Grace Pardy, Reebok’s Head of Lifestyle Marketing. “Back in the ‘80’s, the women who wore Freestyles were courageous and not afraid to take risks. Today, we have evoked that same pioneering spirit through our new campaign. The women Reebok chose to star in it make their own rules — truly embodying the word ‘Freestyle.’ Each celebrity has a distinctly unique story to tell and the cultures of the cities they represent are brought to life in our footwear and apparel collection.”